A
About Us

A boutique agency built
for brands that matter.

LUMIÈRES Collective was founded in 2023 with a single conviction: that the most powerful influencer campaigns are built on cultural precision, not just reach.

LUMIÈRES Collective

Founded on conviction.

LUMIÈRES Collective was built around a frustration with the influencer marketing industry as it stood: too transactional, too metric-obsessed, and consistently underestimating the intelligence of luxury audiences.

We started with a different premise — that the best campaigns are not built by finding the biggest audiences, but by finding the most precisely right ones. That a single creator who genuinely embodies your brand can outperform a hundred who merely endorse it.

Today, we work with premium brands across fashion, beauty, fragrance, lifestyle, and travel — bridging the New York and London markets with a network that combines strategic rigour with genuine aesthetic taste.

2023
Founded
EST. NYC & LONDON
240+
Creators
ACROSS ALL PLATFORMS
£50M+
Managed Spend
SINCE FOUNDING
98%
Retention
CLIENT RETURN RATE

Where culture converts.

Beauty content
Fashion influence
+340% Reach
Luxury fragrance

Precision-matched creators.
Culturally resonant campaigns.

We don't cast influencers — we curate cultural voices. Every creator in our network has been individually vetted for audience authenticity, aesthetic alignment, and genuine brand affinity.

The result? Campaigns that feel like discovery, not advertising. Stories your audience actually wants to be part of.

Creator Specialisms We Work With
Mega Influencers
Macro Creators
Micro Creators
Nano Influencers
UGC Creators
Celebrity Talent
Emerging Voices
Niche Experts

Where we operate.

📸
Instagram
Primary

2.4B+ users · Highest luxury engagement rates

🎵
TikTok
High Growth

Gen-Z luxury discovery · Viral campaign potential

▶️
YouTube
Premium

Long-form authority · Deep brand storytelling

🎙️
Podcasts
Emerging

Intimate reach · High-trust audience relationships

📌
Pinterest
Specialist

Aspiration-led · Shopping intent audiences

💼
LinkedIn
Niche

B2B luxury · Professional lifestyle brands

4.2B
Total Creator Reach
12×
Average Earned Media ROI
94%
Campaign Completion Rate
Our Philosophy
“Influence is not about volume — it is about the precise moment a story meets the right person, and something shifts.”

— LUMIÈRES Collective, Est. 2023

Ready to work
together?

We work with a select number of clients at any one time — which means when you work with us, you have our full attention and expertise.