LUMIÈRES Collective was founded in 2023 with a single conviction: that the most powerful influencer campaigns are built on cultural precision, not just reach.
LUMIÈRES Collective was built around a frustration with the influencer marketing industry as it stood: too transactional, too metric-obsessed, and consistently underestimating the intelligence of luxury audiences.
We started with a different premise — that the best campaigns are not built by finding the biggest audiences, but by finding the most precisely right ones. That a single creator who genuinely embodies your brand can outperform a hundred who merely endorse it.
Today, we work with premium brands across fashion, beauty, fragrance, lifestyle, and travel — bridging the New York and London markets with a network that combines strategic rigour with genuine aesthetic taste.
We don't cast influencers — we curate cultural voices. Every creator in our network has been individually vetted for audience authenticity, aesthetic alignment, and genuine brand affinity.
The result? Campaigns that feel like discovery, not advertising. Stories your audience actually wants to be part of.
2.4B+ users · Highest luxury engagement rates
Gen-Z luxury discovery · Viral campaign potential
Long-form authority · Deep brand storytelling
Intimate reach · High-trust audience relationships
Aspiration-led · Shopping intent audiences
B2B luxury · Professional lifestyle brands
“Influence is not about volume — it is about the precise moment a story meets the right person, and something shifts.”
— LUMIÈRES Collective, Est. 2023
We work with a select number of clients at any one time — which means when you work with us, you have our full attention and expertise.